The study did not look at treatment of Apple workers, but it would be interesting.
Source: news.com.au
WELL, the fan bois have won. When it comes to public perception, it seems no one can rub the shine off Apple.
Even after a New York Times article on how the tech company had avoided paying billions of dollars in US tax, Apple’s reputation remained unscathed, according to opinion tracking firm YouGov.This is in stark contrast to General Electric (GE) which took months to recover after a similar story in the Times.YouGov asked 5000 people whether they would be proud or embarrassed to work for GE and Apple, and found Apple’s score actually increased marginally after the crisis.
Apple’s score rose from 52 to 58 a few a few days after the story broke, on April 29. Its score has dropped slightly since - it currently sits at 51, slightly lower than it was when their tax strategy was revealed.In contrast, GE’s reputation score dipped from 33 to 23 the day after its tax plan was revealed. Within a week that score dipped to 14. It took the company two months before its score got back up to 33.The survey didn’t measure Apple’s reputation after the expose into the working conditions at its Foxconn factory in China.
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