Web Training One on One Personal Training
Web Development & Search Engine Optimisation
Search Engine Optimisation and Online Marketing
Search engine optimisation can be an expensive process, companies can pay up to $8000 per annum and more to have this service provided for them by SEO specialists. SEOis an ongoing process, if you want to keep your website at the top of the search engine listings.
This training program is designed for those people who already have a website but need help to improve their website performance and visibility with the search engines. Additionally, this program will step you through the process of developing a good online marketing strategy for you business.
The Program has been designed to step you through the process of preparing your website fully for Search Engine Optimisation and Online Marketing using the secrets these Seo specialist charge thousands of dollars for.
We therefore recommend that you take the course as the modules are presented to get the most benefit out of the course. However, there is only one pre-requisite module which is module 1 –Website Review. All other modules can be done individually if you feel you have a good understanding of the content of the previous module.
How is the course delivered?
This course is delivered online using the latest in remote control access programs which are provided to you free of charge. So, no time wasted travelling to a set location, you can do this course from anywhere in the world where you have internet access and a phone (or Skype). This "show and do" training everything you see, we see and show you how to implement the changes. Not only that, each session can be recorded and played back at a later time so you always have your virtual tutor available. It's that simple!
Website Fundamentals
Module 1 – Website Review is a Pre-requisite module for the Mentoring modules.
Why? Because there is no point driving traffic to a website that cannot convert your visitors into buying customers!
We analyse your existing website together and show you what techniques can be employed to improve your website, for your business, your customers and the Search Engines.
Module 1
Website Review
- Understanding Google, how search engines work
- An Introduction to Content Management
- Content and Keyword Revision
- Website layout and Navigation
- Internal Links and Anchor Text
- Call to Action & Unique selling proposition
Module 2
On Site SEO
- Page Rank
- Page titles and meta tags
- Site Maps
- Website Analytics
Create a website overhaul checklist for website fundamentals.
Module 3
Search Engine Optimisation Strategies and Online Marketing
- Linking Strategies
- Blogging
Module 4
- Article Marketing
- Social Media Marketing
- Google Places Listings
Module 5
- Databasing
Module 6
- Mass Email Marketing
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