Researching your Keywords
Creating content for your website may seem like a simple task, however, writing for the web is quite different to the way in which we were taught to write and like any project that we take on, there is a learning curve involved.
The first thing we need to do is research our topic, search engines rely upon keywords to establish the relevance of the content which is contained on the page.
Keywords are actually more like key phrases, when you search on the web you would not normally put in just a single word, like sales, you would be more likely to type in something like retail sales jobs, otherwise it would return far too many results.
So we have to think about what our potential customers might be typing into the search box when looking for our product or services. Here is a great tool that will take the guesswork out of what our customers are looking for and will also help you in developing the content that you require for your webpages. Also remember to keep your written articles to approximately 300 to 450 words and keep your message concise and succinct.
But Wait, there's more.....
Not only can you type in keywords. You can also research your competition is keywords. The next exercise is to do a search on your product or service and see your who your top competitors are. Look at the ones that come up in the first five positions, copy their web address and paste it into the keyword tool in the field that is marked "website". Now run your keyword search again, this time the results that are returned are the keywords that your competitors are using on their website. You can now compare our your keyword list with your competitors who are ranking in the first five positions for your product or service. However, don't just copy their keywords create your own list of "Low Competition keywords" as well, with high search volume.
In our next article we are going to show you how to optimise your article for your selected keywords.